2 days agoMember-only80% of you replied…I’ve been lazy… In the past, I always welcomed my new LinkedIn connections with a clever message. For the past year, I’ve been too lazy to cut and paste my message. I don’t know why I was too lazy to send the message. The other day I was teaching LinkedIn…Linked In4 min read
4 days agoMember-onlyDid he really say that to her?The other day I was watching an episode of Friday Night Lights, which is one of my top 10 favorite television shows. I noticed it as I was browsing Netflix for something to watch to kill some time over the weekend. I haven’t watched Friday Night Lights in years, and…Marketing Strategies4 min read
5 days agoMember-onlyDon’t put the cart before the horseWhen I got into this marketing game over 20 years ago, they said I needed to create a customer avatar. Describe your very best client whom you love working with. How do I describe my ideal client when I didn’t have any clients yet? They told me to make it…Marketing4 min read
6 days agoMember-onlyYou call this brilliant marketing?I hang out with a lot of brilliant marketers. Many of these marketers focus on email marketing. They are considered the “best of the best” by their peers. Of course, I subscribe to their email lists so I can experience their greatness. Some of these gurus make you apply to…Marketing4 min read
Aug 4Member-onlyWhen is the right time to ask for the sale?When is the right time to ask for the sale? One of the most common questions my clients ask is “When is the right time to ask for the sale?” I’m sure you’ve heard a million examples of asking for the sale when you meet someone at a bar (Do…Social Selling4 min read
Aug 3Member-only$5500 for a freaking concert?This makes the $29 burger look like a bargain. Yesterday, I shared what it’s like to eat a $29 burger (a quarter pounder without cheese). If you missed it, here’s a link https://tedprodromou.com/home-of-the-29-burger/ Are you a Bruce Springsteen fan? I was never a huge fan until I saw him live…Concerts4 min read
Aug 2Member-onlyHome of the $29 burger*burger not pictured* Would you pay $29 for a burger? I know prices are skyrocketing and I live in one of the most expensive places but… …$29 for a burger? Okay, I’ll admit it was Wagyu beef at a fancy pants restaurant in Tiburon but $29? I know they mark…Premium4 min read
Jul 28Member-onlyWhy we love to hate the bad guysThere’s nothing like the classic good versus evil story. I used to love watching Batman and Robin defeat the Joker. Superman battling Lex Luther. Luke Skywalker and Star Wars are the ultimate heroes journey of good versus evil. The eviler the villain, the more we hate them. Bill Gates became…Good Vs Evil3 min read
Jul 26Member-onlyThis is making my head hurtTo be a great writer and/or copywriter you need to write every day. David Sedaris says this in his Masterclass on writing. Write every day. PERIOD. I can take 100 courses on writing or copywriting, but I need to actually write to get better. I write every day because I…Writer3 min read
Jul 21Member-onlyIs it ethical to fake it until you make it?Another imposter enters the fray. I came across a LinkedIn profile today. I’m not going to embarrass her because that’s not the way I work. She calls herself a LinkedIn Angel. She admits she’s new to LinkedIn and figuring it out. Her profile is a mess. For some reason, she…Linked In4 min read