A special thanks to you

’Tis the season for Black Friday Deals. I bet your inbox is full of early Black Friday Deals and teasers for the main event. Scanning my inbox this morning, it seems like the volume of emails has doubled this week. Remember when people would camp out for days in front…

Conventional wisdom says to build a relationship before asking for the sale. You know I’m not a big fan of “spray and pray” marketing but this one has me rethinking my strategy. Dean Jackson, marketer extraordinaire, has a theory. His theory is backed by years of split testing data. His…

My recent emails mentioning Elon Musk struck a nerve with some of you. I never knew mentioning Elon Musk would trigger such a response. Personally, I have no opinion of him other than I would never work for someone like him because of his leadership style. In case you missed…

I used to work at an investment bank and the CEO’s motto was “you can sleep when you die”. When he entered the building, you could feel his presence. Everyone knew “Don was in the house” as he strutted through the front door. Every day, he would walk through the…

The tech world is crumbling right before our eyes. Meta revenues are down 50% and they’re laying off 11,000 workers. Google revenues are down significantly. Amazon is cutting 10,000 jobs. Stripe, Salesforce, Microsoft, and almost every tech firm is laying people off and cutting budgets. The crypto world is reeling…

Tom has been preparing for this conference for over a year. This conference is the Super Bowl of his industry and it’s the first in-person post-pandemic event. Every big name will be there. Tom has been researching his target audience on LinkedIn for months. He knows exactly who he’s looking…

It’s fun watching my grandson Nathan figure out how to say his first words. He’s so aware of everything around him. As he scans the room, he’s soaking it all in like a human sponge. When something grabs his attention, he emphatically points and grunts. When he sees any truck…

What does the richest man in the world do on a Wednesday afternoon? He carries a bathroom sink into Twitter headquarters. “Let that sink in” Elon Musk announced. Musk has a deadline of Friday to complete his purchase of Twitter, or he’ll be in court next week. Since he announced…