Yesterday I told you to stop searching for job titles on LinkedIn.
When I start working with a new client, I ask them who they’re looking for on LinkedIn.
Many say “I’m looking for CEOs in companies earning $5M to $50M in revenue”
“Why are they your target market?”…
For years I focused on creating my “ideal” client profile from templates.
Facebook used to give us amazing demographic and psychographic information for free.
What kind of car do they drive?
Are they married? Single? Divorced? Children?
What is the value of their home?
What is their annual income?
On my trip down the California coast, I noticed every little town is full of low-end motels.
Morro Bay has 23 motels in town.
Most are one or two-star motels.
Two claim to be three stars but look like the one-star motels.
The luxury motels in town are Best Western…
Thank you so much for offering to help me in my time of need.
I’m scanning through my LinkedIn messages.
Almost every message offers to help me in some way.
I had no idea I had sooooooooo many problems.
Where do I start?
Do I need 80–100 appointments a month?
I remember listening to a Brian Tracy cassette back in the 80s.
“Successful people are continuous learners” or something to that effect was the lesson.
Never stop learning.
I’m always listening to an online course, a podcast, or an audiobook.
I’ve surpassed that magical 10,000-hour mark in many topics.
Our job in sales is to move the prospect forward to become a new client.
There are many ways to move a prospect through your sales funnel.
These days it feels like we’re being pushed AND pulled through the sales process.
I hear it all the time…
“I don’t have…
Facebook is at it again.
In 2018, Facebook was caught selling our personal data to Cambridge Analytica, a data analysis firm.
It’s hard to say who is more evil and manipulative, Facebook or Cambridge Analytica.
If you’re not familiar with the scandal, Facebook collects massive amounts of data about us…
Yesterday I showed you a great way to make your LinkedIn profile more interesting.
Read your professional headline and About section out loud to a friend on a Zoom call.
The expression on their face tells you everything you need to know about your LinkedIn profile.
Want to go even…
If you’re in the 9–5 corporate world, your LinkedIn profile should be your online resume.
Your resume is all about you.
If you’re a coach, consultant, or independent professional service provider, your LinkedIn profile should be client-focused.
What do I mean by client-focused?
Your LinkedIn profile should be focused on…
Yes you read the correctly.
Starbucks sells an espresso machine for $2700.
And you thought paying $5 for a latte was crazy.
Let me explain their reasoning in a minute…
…with some help from Perry Marshall’s 80/20 Sales and Marketing book.
If you don’t have a copy I highly recommend…