Are you into features or benefits?

I’m always following other people’s launches to get ideas for my own launches.

I’m looking for creative ways to be different.

Most of the time I have no idea if the launch was a boom or a bust unless I personally know the person.

The other day my friend told me his latest launch was a huge bust.

Hundreds of hours creating content, emails, and landing page copy all for naught.

I was following his launch from afar and I noticed all of his emails and landing page copy focused on features.

Not one benefit to be found.

To be honest, I’m a feature guy.

My wife calls me Mr. Gadget because I love gadgets.

When I’m buying a new computer, it’s all about features for me.

• How fast is the processor?
• How much RAM can I add?
• How big is the hard drive?
• How big is the monitor and is it 4K?

The benefits of a new computer could be:

• The sleek keyboard reduces hand fatigue and carpal tunnel
• The anti-glare monitor reduces eye fatigue
• A new mouse is faster reacting saving time