Are You Making This LinkedIn Mistake?

Every day someone asks me what’s working on LinkedIn.

I ask them what they’re trying to accomplish on LinkedIn.

Some say lead generation.

Some say they want more exposure.

They all say they want more clients.

I ask about their LinkedIn strategy.

“I don’t have a formal LinkedIn strategy.”

“I log in a few times a week, search for job titles and invite 50–100 people to connect.”

“I use software to send 3–5 follow-up messages inviting them to a Zoom call.”

I’m embarrassed to say that was my LinkedIn strategy in 2013.

Spray and pray.

When I work with clients we start with their LinkedIn strategy.

What are you trying to accomplish on LinkedIn?

People who get results on LinkedIn have a clear strategy and defined goals.

Are you using LinkedIn to build your referral network?

Are you trying to get sales appointments?

Are you looking to hire new employees?

Clearly define your LinkedIn objective and create a daily plan.