Branding advice from your dating coach

I’m reading an article about personal branding in this month’s Harvard Business Review.

At first, I was excited to see what they said about personal branding until…

…I see the article was written by a dating coach, a relationship coach, and a branding thought leader.

I haven’t been in the dating game for decades so I have no experience working with a dating coach.

Do people consciously create a personal brand when they are single?

I know personal branding is important if you are a solopreneur.

I never thought about creating a brand for my personal life.

The first step of the seven-step process is to Define Your Purpose.

What do you stand for?

What are your passions?

What are your goals?

Next, you write your personal value proposition.

I did a lot of this internal work when I was in coaching certification.

It’s very touchy-feely and not for everyone.

In this article, they give you a template to help you get started.

I like a little help now and then but I’m not a fan of templates.