Can you describe your business in three to five words?

I’m reading Hook Point: How to Stand Out in a 3-Second World by Brendan Kane.

Kane says you need to be able to differentiate your business in three to five words.

Give it a try.

I’ll wait…

Need a hint?

How about The 4-Hour Workweek?

The 4-Hour Workweek is a book that teaches you how to outsource and delegate work tasks.

I doubt you would be interested in a book titled “How to Outsource”

If you have trouble sleeping at night, would you like to meet The Sleep Doctor?

Does 1 Million Followers in 30 Days grab your attention?

Or How to Stand Out in a 3-Second World?

I was just on Brian Kurtz’s Titans Xcerlator mastermind call and the presenter, Jeff Giagnocavo, is Changing the Way You Feel About Mattress Stores.

Jeff runs a very successful mattress store that does things very differently than his competitors.

There’s more competition than ever and we’re constantly bombarded with marketing messages.

Most of us access the internet via our mobile phones so grabbing your attention is harder than ever.