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Can you post too much content online?

Ted Prodromou
2 min readFeb 15, 2021
image courtesy depositphotos.com

Are you telling me I don’t have to create new content every day?

That’s music to my ears!

Recently I started posting more frequently.

I started doing LinkedIn Live interviews.

I started sending 4–6 emails a week.

I turned my emails into articles for LinkedIn and Medium.com.

I shortened my emails into LinkedIn status updates.

I posted my emails on my website as blog posts.

I posted my emails on my Facebook page.

I turned my emails into video posts.

Same content, different formats and different sites.

Lots of content.

The result?

My LinkedIn profile views declined over 20% for the past 30 days.

Medium.com engagement increased.

My LinkedIn articles were ignored unless I promoted them through Improved Together

Most of my traffic to Medium.com came from LinkedIn status updates where I added an external link (usually a big no-no)

Most of my website traffic came from LinkedIn status updates where I added an external link (usually a big no-no)

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Ted Prodromou
Ted Prodromou

Written by Ted Prodromou

Award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter. Get free LinkedIn tips at www.YourLinkedInCoach.com

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