Member-only story
Can you post too much content online?
Are you telling me I don’t have to create new content every day?
That’s music to my ears!
Recently I started posting more frequently.
I started doing LinkedIn Live interviews.
I started sending 4–6 emails a week.
I turned my emails into articles for LinkedIn and Medium.com.
I shortened my emails into LinkedIn status updates.
I posted my emails on my website as blog posts.
I posted my emails on my Facebook page.
I turned my emails into video posts.
Same content, different formats and different sites.
Lots of content.
The result?
My LinkedIn profile views declined over 20% for the past 30 days.
Medium.com engagement increased.
My LinkedIn articles were ignored unless I promoted them through Improved Together
Most of my traffic to Medium.com came from LinkedIn status updates where I added an external link (usually a big no-no)
Most of my website traffic came from LinkedIn status updates where I added an external link (usually a big no-no)