Deja vu all over again

My son-in-law Chris is a superhero superfan.

When Spider-Man: No Way Home was released a few weeks ago he was at the first showing.

He hates social media spoilers, so he often hits the midnight showing on release day.

Chris LOVED the movie.

If I called him right now, he would drop everything to go again.

And again.

And again.

My wife Ellen is not a fan of superhero movies.

She MAY go with me once to see the movie, but she has a rule that seeing a movie once is enough.

It would do no good to invite Ellen to see ANY movie more than once.

Every day I receive a slew of invitations and messages on LinkedIn.

Most of the messages are templated sales pitches.

They’re not talking to me personally.

They’re sending a generic message that means nothing to me.

It seems like most LinkedIn messages are inviting me to a webinar or a discovery call to get to know each other.

I receive similar emails every day.

BLAH BLAH BLAH come to my webinar or watch this video.