Do my bonuses cheapen the deal?

If you study marketing, you hear it all the time.

When you’re creating an offer or writing copy to promote an offer, you need to add bonuses.

Lots of bonuses to sweeten the deal.

The more bonuses you offer the more sales you will make.

Is that true?

You see it all the time in infomercials.

“Call in the next 10 minutes and we’ll upgrade your shipping to VIP”

“Order your Gotham Steel cookware now and for a limited time, your order includes these additional bonus items — A $110 VALUE, YOURS FREE!”

“Just five payments of $49.99 but if you order in the next 10 minutes, we’ll drop one of your payments”

Maybe I’ve been playing this game too long.

I see someone offering a coaching program for $5000.

The list of bonuses goes on forever.

The higher the ticket price, the more “bonuses” you’ll receive.

I’m sure you’ve seen the promos where they add fake values to the bonuses.

Add up the “bonuses” and it totals over $50,000 for a $5000 program.

You’re ready to pull the trigger but your mind turns from “sign me up” to being very suspicious when you…