Member-only story

Does this sound too good to be true?

Ted Prodromou
3 min readSep 1, 2023

My mother always told me if something sounds too good to be true, it probably is.

Every day we see hundreds if not thousands of promos that sound too good to be true.

I keep seeing Facebook and Instagram ads from a LinkedIn “guru”.

She’s promising 15 qualified sales calls every day…

…from organic traffic.

…without spending hours a day creating content.

And…

…No ad spend.

I’ve been known to overanalyze marketing campaigns so hear me out.

Let’s say a sales call with a qualified lead takes 30 minutes.

15 calls x 30 = 450 minutes divided by 60 = 7.5 hours a day on sales calls.

Let’s say you close 10% of your calls (damn you’re good).

You get 1.5 new clients a day x 20 work days = 30 new clients every month.

Sounds great doesn’t it?

Well, it depends what you’re selling.

If you are 100% focused on selling and someone else is serving your clients, this scenario sounds great.

If you are a coach or consultant, could you spend 7.5 hours a day doing sales calls then serving 30 new clients every month?

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Ted Prodromou
Ted Prodromou

Written by Ted Prodromou

Award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter. Get free LinkedIn tips at www.YourLinkedInCoach.com

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