Don’t bite off more than you can chew

We’re all problem solvers.

It doesn’t matter if you work a 9 to 5 job or you run your own business, you solve problems.

Think about it.

When you go to work what do you do all day?

You are a solution to a problem.

You are filling a need.

I help people solve social media marketing problems.

In the past when I met with prospects, I would ask “What is the biggest problem you have right now?”

I asked that question because that is what I was taught by some guru, probably one of those “high ticket closers”.

Boy was that bad advice.

If you ask, they will tell you their biggest problem.

And a lot more.

Should you try to solve their biggest problem on your first engagement?

You’re stepping into the middle of a hornet’s nest if you try to solve their biggest problem on your first at-bat.

It’s one thing if you’ve been working with that firm and you have a positive track record with them.

You know the players involved.

You know the company culture.