Don’t get caught with your hand in the cookie jar

Ring ring ring

Me: “Hi this is Ted. How can I help you?”

Them: “I’m calling from Google to verify your Google business listing. Can you confirm your business address, business phone number, and your business email address?”

Me: “Are you really from Google?”

Them: “Well no but we provide Google-related services”

Me: “Why did you start the call by lying to me?”

Them: CLICK

Should you start a business relationship with a lie?

In the past, I would say absolutely not.

Today, I’m not sure.

Lying seems like the norm these days which troubles me.

A few years ago, I was at the Traffic and Conversion Summit in San Diego.

The VP of Sales from Digital Marketer was showing how he uses LinkedIn to prospect.

He pulled up a LinkedIn profile of a marketing executive who fit his ideal client profile.

“Let’s scan his profile and find something interesting we have in common I can use to invite him to connect.”

“I see he went to Harvard so let’s use that”