First-person or third?

There’s been an ongoing debate for years.

Should your LinkedIn profile be in first-person or third-person?

In case you need a refresher…

When you speak or write in first-person you are talking about yourself.

It feels like you are talking to me.

Tom Ruwitch writes in first-person in his LinkedIn About section:

I’m Founder and President of Story Power Marketing. Coaches, consultants, and thought leaders choose me to power up their stories so they can captivate prospects and inspire them to buy.

That’s what powerful stories do.

And here’s what I do:

Through one-on-one consulting and group coaching programs, I reveal how to discover and tell powerful stories designed specifically to match your target market and captivate your prospects — easily and quickly. No more writer’s block. No getting stuck.

When someone talks about you, they’re speaking or writing in third-person.

Here’s a portion of Angela Duckworth’s LinkedIn About section:

Angela Duckworth is the founder and CEO of Character Lab, a nonprofit whose mission is to advance scientific insights that help children thrive. She is also the Rosa Lee and Egbert Chang Professor at…