Good enough is not good enough

I first heard it from Dan Kennedy.

“Good enough is good enough.”

“Ready, fire, aim,” the gurus tell us.

Don’t spend hours making your product perfect.

Start selling then make adjustments.

Just get it out there as soon as possible.

The gurus talk about the path an airliner takes.

The plane never flies straight.

The pilot is always correcting it’s course (computers do most of the work these days.)

Have you ever spent your hard-earned money on a course or a coach only to be disappointed?

You drop a couple of grand and get advice that worked five years ago but no longer works.

The course is really a compilation of tactics that made the guru rich for a few months then they packaged the tactics into an unpolished course after the campaign ran out of gas.

Cole Schafer had a great LinkedIn post yesterday.

Check it out here.

If you’re not following Cole, follow him on LinkedIn and get on his email list right now.

He’s a brilliant writer and copywriter.