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How much is your brain worth?

Ted Prodromou
2 min readFeb 1, 2023

Here’s a fun valuation exercise to start your day.

In 2002, I was on a family ski trip and decided to learn how to snowboard.

After a few falls, I started to get the hang of it.

It was time to go to the top of the mountain at Squaw Valley (now Palisades Tahoe).

As I started down the mountain, a newbie skier was taking up the entire slope going back and forth.

My window of opportunity to pass her closed before I could pass her, and I crashed hard.

Helmets were not a thing in 2002 and I’m sure I had a concussion.

I had two choices:

  1. Ride down the mountain in the ski patrol basket
  2. Tough it out and ride down the mountain with a concussion

The embarrassment of riding in the ski patrol basket was too much for me to bear so I toughed it out.

That afternoon I purchased my first ski helmet.

Last week I was skiing, and my helmet started to fall apart.

After 21 years, it was time for a new helmet.

I was researching helmets and they’ve come a long way in 21 years.

I was talking to my daughter Alicia to get her opinion about which helmet to choose.

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Ted Prodromou
Ted Prodromou

Written by Ted Prodromou

Award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter. Get free LinkedIn tips at www.YourLinkedInCoach.com

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