How to close a deal in 60 seconds or less

Tom has been preparing for this conference for over a year.

This conference is the Super Bowl of his industry and it’s the first in-person post-pandemic event.

Every big name will be there.

Tom has been researching his target audience on LinkedIn for months.

He knows exactly who he’s looking for and what he wants to say to them.

What is Tom’s goal at this event?

To break his personal sales record, selling his signature $20K coaching package.

In two days, Tom wants to close at least 20 deals.

With his target list of prospects and sales scripts in hand, he’s ready to go.

He wants to hit the ground running so he heads down to the hotel bar the night before the conference.

As he enters the bar, he sees one of his targets sitting alone at the bar.

Tom sits next to his prospect and introduces himself.

He starts his sales pitch, and his prospect gives him the “leave me the hell alone” look.

“I’m here to enjoy a few drinks and watch some football. I’m not here to talk business” his target responds.