How to Compete Against Impostors

Imposter syndrome is real.

I’d say we’ve reached epidemic levels.

Millions of business professionals pivoted to new careers in 2020.

It’s never been harder to get and keep people’s attention.

I’ve been around the block more than once so I can spot an imposter a mile away.

How can you spot an imposter?

Does their LinkedIn profile match what they’re trying to sell you?

I see this rookie mistake all the time.

Their LinkedIn profile says they’re an accountant but they’re selling you LinkedIn lead gen services.

Look at their Experience section and see how long they’ve been an “expert” in what they’re selling you.

If they’re an accountant selling you marketing services, why aren’t they using their marketing expertise to grow their own accounting firm?

Last year, I had a lot of people reach out to me offering to help grow my marketing agency.

RED FLAG ALERT!

Think about it.

I’m a marketing agency accepting money from clients to market their business because I’m a marketing expert.