How to stand out like a porcupine in a nudist colony

Today we had a great debate about differentiation.

We kicked around the usual ways to differentiate your brand.

• Develop a strong personal brand that reflects your values, expertise, and unique approach
• Identify a specific market segment
• Provide exceptional customer service
• Use testimonials from your raving fans
• Create a unique pricing strategy
• Create customized offers
• Participate in community events
• Use creative marketing techniques
• Create high-quality content marketing campaigns

While these are important ways to differentiate your brand, one thing worked better than all of the others combined.

You know what attracted our best clients?

Networking.

Build strong connections with other professionals.

Real conversations with real people.

It’s that simple.

P.S. Want to create a LinkedIn profile that sets you apart?

Download my LinkedIn profile template here.

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And if you’d like to learn more about me and the work I do, then go here: www.TedProdromou.com