If You Want to Become a Better Writer

Over the years, I realized there is one skill you need to master to be successful in business.

That skill is writing.

Adam Grant posted a great quote on Instagram the other day.

“Writing is more than a vehicle for communicating ideas. It’s a tool for crystallizing ideas.

Writing exposes gaps in your knowledge and logic. It pushes you to articulate assumptions and consider counterarguments.

One of the best paths to shaper thinking is frequent writing.” — Adam Grant

When I first got into this online marketing game in 2002, I invested in a few copywriting courses.

These weren’t writing courses or even copywriting courses.

They were courses that taught you how to overhype a simple product.

The course focused more on adding highlights and gimmicks to your content to draw attention than writing great content.

One sage piece of advice I received from Jeff Paul, one of the original internet marketers, was “Your writing has to be so simple and clear that Homer Simpson would know exactly what to do to buy your product”.

That message still resonates with me today and is more Important than ever.

I studied copywriting for years, but I never studied how to be a great writer, even after writing 4 best-selling books in 8 years (not #1 on Amazon for 10 minute best-sellers).