I’m doubling my prices today

How’s that make you feel?

What would happen if you doubled your prices today?

No warning to your faithful customers.

Boom.

Your invoice just doubled.

This just happened to me.

I’ve been a member of the La Crema wine club for over a decade.

They even give me free shipping because I’ve been a member for so long.

I’m the first to say I like a good glass of wine now and then, but I’m not a huge wine drinker.

The reason I joined the wine club was because we received a “behind the scenes” tour with the winemaker at a private event years ago.

This is the only wine club I belong to because Ellen and I only drink wine when we have friends over, or on holidays.

When I first joined the La Crema wine club, we received two bottles of wine three times a year.

The bottles are around $40–60 each so this was a big splurge for us but it’s really good wine.

A few years ago, they upgraded the program to three bottles of wine three times a year which was fine with us.

Our investment in the wine club was between $400 and $500 a year for nine bottles of good wine.