I’m throwing some money at LinkedIn ads

I was talking with someone last week who wanted to run LinkedIn ads.

He was referred by a friend, but he hired someone to run the ads before we spoke.

“We’re going to throw $2000 at LinkedIn ads for two weeks” he said.

My first thought was he might as well set that cash on fire right now.

You don’t “throw” money at ads for a short period of time and expect your phone to ring off the hook.

If you’re selling B2C products with Google or Facebook ads, you might see a quick ROI but not with high-ticket B2B offers.

I had a call with a LinkedIn ad rep a few days prior and he gave me some great tips.

The LinkedIn rep told me you have to run LinkedIn ads for at least four weeks for the algorithm to optimize your ad placement.

LinkedIn ads are a long-term marketing strategy.

You should also run at least four variations of your ads during the initial testing period.

When promoting video ads, your videos should be 30 to 120 seconds long.

It also helps to combine different ad types.

Video ads with Sponsored content ads.