Is content still king?

“Content is where I expect much of the real money will be made on the Internet.”

Bill Gates wrote this in his infamous article Content is King in 1996.

Do you remember the internet in 1996?

We used slow-as-molasses dial-up modems to access the internet.

Content was text-based because there wasn’t enough bandwidth to display images.

Viewing video on the internet was a distant dream.

The first content I created for my website was SEO-focused content.

SEO-focused content at the time was also called keyword stuffing.

Repeat your target keyword phrases over and over and over.

The search engine algorithms were so rudimentary you could rank #1 for popular search terms by repeating the same keywords more times than your competitors.

You could get fancy and post the same keywords in H1 or H2 format which helps you rank even higher.

Use those keywords in the article title and you could outrank even huge corporate sites.

I invested in article spinning software which would take your article and spit out 100 variations of the same article by rearranging the words.