LinkedIn is useless…unless you do THIS

Every day I receive LinkedIn messages offering me qualified leads.

Occasionally, I’ll ask them about the leads they promise.

Some consider a lead a LinkedIn profile view.

Hmmm.

Doesn’t sound qualified to me.

Some consider a new LinkedIn connection is a lead.

Hmmm.

Doesn’t sound qualified to me.

What exactly is a qualified lead?

Here’s a high-level summary of leads.

Cold leads are people who haven’t expressed any interest in what you’re selling.

Inviting strangers to connect on LinkedIn are very cold leads.

A new LinkedIn connection would be a cold lead unless you know each other, and they are aware of how you can help them.

Warm leads are people who have expressed interest in your product or service, but they may not be ready to buy.

When someone attends your webinar or downloads your eBook, they could be considered a warm lead because they’ve opted in to learn more about a specific topic.

When I worked in the corporate world, we had an endless debate about marketing qualified leads vs. sales qualified leads.