LinkedIn success in 15 seconds a day

Sounds amazing, doesn’t it?

I have some bad news for you.

You’re going to have to work a little longer than 15 seconds to have success on LinkedIn, even if you automate the hell out of it.

Why do most LinkedIn “experts” say 15 minutes a day is the magic number for LinkedIn success?

Are we that lazy that we won’t spend more than 15 minutes a day on business development?

I remember seeing an ad for an exercise routine that guaranteed results in two minutes a day.

Lose weight and get in shape in just two minutes a day using their amazing workout gadget that looked like a torture device (I didn’t fall for their pitch).

Beachbody used to have a Tony Horton program called 10 Minute Workout.

I fell for their brilliant marketing and invested $39 in the DVD set.

I barely broke a sweat and burned about 10 calories a day with his low-intensity workouts.

Why are we obsessed with timing everything in our lives?

Every morning I do the Daily Calm meditation which is 10 minutes (some days I need a double or triple dose).

I do 30-minute Peloton rides.