Marketing is hard

Seems like everyone is a marketer these days.

When I search LinkedIn for “marketer” there are 58,900,000 marketers.

Huh?

I don’t know how many marketers there were before the big Pandemic Pivot, but I doubt there were 58 million of us (I do call myself a marketer because I’ve been doing it for over 20 years).

In February 2020, there were 2 million coaches on LinkedIn.

This morning there are over 4 million coaches.

Can you take a weekend seminar and call yourself a coach?

Sure, you can call yourself anything you want.

Does that make you a good coach if you have a little knowledge, but no experience?

When I was network manager in the late 90s, there were very few system administrators.

It was a brand-new career so there were only a handful of experienced sys admins.

A new industry was born almost overnight.

Pay a training company $5000 and they will “certify” you as a Microsoft system administrator.

I started studying for my MCSE but stopped when I realized the certification exams were based on what Microsoft wanted you to know (heavily Microsoft-focused) instead of reality.