My dog loved her $75 tasting menu

I live near San Francisco, so tasting menus are pretty common.

In fact, a $75 tasting menu in San Francisco is equivalent to the dollar menu at Mcdonald’s.

We’re used to paying $150+ per person for a tasting menu in our area.

If you roll with the elite, you’ll pay $500+ at the French Laundry.

So, what’s the big deal about the $75 tasting menu?

It’s for your dog.

Only in San Francisco can you take your dog out to dinner so they can experience a gourmet tasting menu for only $75.

My neighbor used to cook gourmet meals for her dogs.

I’m sure the dogs ate better than she did, and she’d stand in line to let her dogs experience the $75 tasting menu.

This is a classic example of price anchoring which we’ve been talking about in the Mastermind Book Club.

In Predictably Irrational, author Dan Ariely talks about the power of first impressions when it comes to pricing.

A Mac laptop will cost you at least $2500.

You can buy a PC laptop for under $500.

Is the Mac laptop better because you’re paying at least 5X more?