My mental spam filter is maxed out

I had no idea I had a mental spam filter.

According to Scientific American, we all have a mental inbox and spam filter.

Our mental “in-box” of working memory — the brain regions and processes that create temporary storage — is much more constrained. In fact, several decades of research have indicated that our capacity to hold information “in mind” for immediate use is limited to a mere three or four items.

• Do you skim content until a word or image grabs your attention?
• Do you have trouble finding an email in your inbox or documents in your Google Drive?
• How many browser tabs do you have open (I have 36 right now)?
• How many books are you reading right now (four for me)?
• Do you Like your friend’s social media posts without reading the entire post?

Our to-do list is a million miles long and we’re overwhelmed with messages, content, and ads.

Our brain is full.

Our online behavior changed during the pandemic.

The digital landscape has shifted, and you need to stop doing what you did in 2019 and adapt your marketing strategies NOW.