PROOF: Why you should immediately ask for the sale

Conventional wisdom says to build a relationship before asking for the sale.

You know I’m not a big fan of “spray and pray” marketing but this one has me rethinking my strategy.

Dean Jackson, marketer extraordinaire, has a theory.

His theory is backed by years of split testing data.

His theory is NOW or NOT NOW.

Either someone is ready to buy right NOW or they’re not.

No harm if they’re not ready.

Some day they may be.

I don’t remember his exact numbers but it’s something like this:

• 7% are ready to buy right NOW after subscribing to your email list
• 43% will buy from you in the next YEAR
• 50% of the people on your email list will NEVER buy from you

Carry this concept to LinkedIn messaging.

My goal is to start 2–3 real “conversations” every day through LinkedIn messages.

Not sales pitches.

“Get to know you” chats.

Many of these chats turn into the 43% who buy from me in the next YEAR.