Termites, No-Reply Emails, and Snake Oil: A Marketer’s Adventure

We have termites.

Termites are like a cold in California.

Everyone gets a cold.

Eventually, you will have termites.

We’re going with the “non-toxic” orange oil treatment.

Today’s post is not about termites and how you should treat them.

It’s about a pet peeve I have.

Why do businesses email you a quote using a “no-reply” email address?

In case you’re not familiar, a no-reply email address is an address in your domain that’s not set up to receive incoming mail.

Instead of just replying to their email, I have to copy their email address and send them a new email.

Aren’t we supposed to make it easy for our customers to communicate with us?

When I got into this online marketing game 20 years ago, the “gurus” taught us to use “no reply” email addresses.

This made it impossible for them to contact us when they had a problem or question.

They also taught us to never publish our email address or phone number on our website.

Make it impossible for your customers to reach you.