The Death of the Coaching Industry

Sounds pretty dramatic, doesn’t it?

I’m not an overly dramatic person but there are plenty of signs that people perceive coaching in a very different way than in the past.

In 2001, I became a certified coach.

I had to complete six core classes then complete a nine-month certification program.

There was an extensive written exam followed by an oral exam and a live coaching session.

It was a significant investment in time and money to complete the certification process.

At the time there were only two organizations offering accredited certifications.

Today, you can get “certified” in a weekend for less than $500.

How about a self-study certification for $37?

It’s out there.

These certifications are not accredited.

They are a money-making scheme offered by marketers who are not accredited coaches.

Their only objective is to make money and hand you a fake certificate at the end of class.

They’re great marketers who know nothing about coaching.

I’ve seen their curriculum and it’s downright dangerous.