The dirty little secret about AI experts

If you follow marketing trends, you’ll notice EVERYONE is jumping on the AI bandwagon.

It’s no surprise.

Marketers love to jump on the latest trend.

So much so, they leverage the short window of opportunity to make as much money as they can and then jump to the next big thing.

When I started in marketing, Google didn’t exist.

The first big thing was Overture and pay-per-click advertising.

Overture pioneered the pay-per-click model that let you bid on keyword phrases in 1999.

Google was the next big thing, then social media.

Today, there are 56,900,000 people on LinkedIn with “marketing” in their profile.

When a new trend emerges, the floodgates open and millions of newly minted experts instantly appear.

I’ve seen countless “gurus” jump from Facebook ad expert to how to start a successful web agency to copywriting to Instagram expert to TikTok expert and now AI expert.

I hired a few Facebook ad experts to run ads for me and they failed miserably.

A few months later I see them teaching people how to start a successful ad agency.