The easiest way to get inside your ideal client’s head

Have you ever taken a marketing 101 class?

They tell you to join the conversion going on inside your ideal client’s head.

But first you need to describe your ideal client in great detail.

I’m sure you’ve heard that a million times especially when you were a marketing newbie.

• Where do they live?
• Are they married? Divorced?
• Do they have children?
• Did they graduate from college? Which college?
• Where do they work?
• What do they do for a living?
• How much do they earn?
• What are their hobbies?
• What car do they drive?

You get it.

Learn as much about your perfect client as possible and document it.

Then you dig into their psychographics where you paint a more detailed picture.

• Dealing with issues of unintended weight gain, diabetes, lack of energy, and hormonal imbalances
• Concerned with health and appearance
• Wants a healthy lifestyle, but doesn’t have much time
• Enjoys going online in the evenings and is a…