The Man Behind the Coach: How Robert Middleton Shaped My Career

My first marketing mentor, Robert Middleton, is calling it quits after 39 years.

Robert is the founder of Action Plan Marketing.

I became aware of Robert in late-2001 when I was finishing my coaching certification.

One of the other coaches said we need to get on Robert’s email list because he helps coaches market their coaching practice.

Marketing was a foreign language to me so I signed up for his eZine even though I didn’t know what an email list or eZine was.

Every Tuesday morning, I’ve received Robert’s eZine, now called the Getting Out There newsletter, for the past 22 years.

The InfoGuru Marketing Manual taught me the fundamentals of marketing.

Robert taught me the fundamentals of marketing using his baseball analogy (I don’t think Robert even likes baseball but his analogy was easy to understand).

In baseball, you have to touch first base before you touch second base then third base then home plate.