The real reason your customer avatar is attracting the wrong people

Let’s be honest.

Most of you don’t have a customer avatar or clear target audience.

A handful of you have a customer avatar but it’s not bringing in sales.

The rest of you target anyone you think is willing to pay you even if they’re not an ideal client.

You may have noticed my latest rabbit hole.

Researching customer avatars and target markets.

I’ve been through the customer avatar exercise more times than I remember.

Never have I attracted my ideal client, Bob, who is married, has two children, and owns his own business. Bob and his wife Joan own their suburban house with no mortgage, he drives a Lexus, Joan drives the BMX X5 SUV, they’re both college educated, they love to travel, and on and on.

Bob and Joan are fictional characters who I THINK I want to work with.

Most ideal customer avatars are not real people.

Like Ken and Barbie.

Sure there are millions of Bob and Joan’s out there but are they really your target market?

You’re looking for prospects who have money to spend, are motivated, intelligent, and will implement your advice…