There’s a sucker born every minute

Years ago, Joe Vitale wrote There’s a Customer Born Every Minute.

The book is based on P.T. Barnum who turned a struggling circus into the most successful circus ever.

P.T. Barnum is perhaps best known today for having said, “There’s a sucker born every minute” but Barnum never said such a thing.

He believed that there was a customer born every minute, and this belief―that everyone was a potential buyer―was just one of the many solid business principles that led him to a long and successful career.

Vitale used Barnum’s principles to become one of the most recognized marketing and personal development experts ever.

Today, we could say “There’s an expert born every minute.”

Overnight, thousands of AI experts appeared out of nowhere.

Many are claiming they’ve been studying and using AI for at least five years.

I’ve seen this phenomenon occurs many times over the years.

Google ad experts in the 2010s.

Facebook ad experts.

LinkedIn experts.

TikTok experts.

I hired many of these “experts” over the years because their marketing message fooled me.