There’s no shortcut to success

You may have noticed a theme in my recent messages.

When you want to become great at something you need to do the work.

You need to focus.

There are no shortcuts to success.

David Sedaris says if you want to be a great writer, you need to write EVERY day.

If you want to be a great copywriter, you need to write copy EVERY day.

To be a great coach you need to coach EVERY day.

There are no shortcuts to success.

Reading books or taking courses will give you a foundation but you need to do the work to get better.

Look at professional athletes like Tiger Woods and Steph Curry.

They spent thousands of hours doing the work to get better.

They didn’t stop putting in the extra effort once they reached the top.

They worked even harder.

They are driven to be great, and they put in the work.

No excuses.

These guys don’t have just one coach helping them.

They have specific coaches for different aspects of their game.

Tiger has a putting coach, another coach who helps with his long game, and another…