This is all you need to succeed

Last year, a new bakery opened in our town.

Imagine the best pastries you have ever tasted…

The smell.

The texture.

The taste.

The pastries at this new bakery are at least ten times better.

The owner is an acclaimed pastry chef, and she uses only the very best ingredients.

Everything is handcrafted and made with love.

No shortcuts here.

Just the best pastries ever!

The bakery closed last week on its one-year anniversary.

It wasn’t supply chain issues.

It wasn’t a lack of demand.

Down the street, a drive-thru coffee kiosk with mediocre coffee and stale pastries was booming.

Why did a Michelin-star-level bakery fail while the mediocre coffee kiosk boomed?

The bakery was located on the south side of the busiest street in town.

If you wanted a cup of great coffee and the best pastry on your way to work, you had to drive past the bakery, do a U-turn at a very busy intersection, and get out of your car to grab your breakfast.