What caused the Peloton dumpster fire?

I saw a funny meme on Instagram.

Q: How can you tell if someone owns a Peloton bike?

A: You don’t have to ask because they will tell you within 30 seconds of meeting them.

I’m GUILTY as charged!

Peloton has been around for years and built a cult-like following.

Then came the pandemic.

Trapped in our homes we were looking for ways to relieve stress and stay in shape.

Enter Peloton.

They didn’t have to advertise.

Their tight-knit community spread the word.

$2400 with zero interest payment plans…

…why not give it a shot?

At the time, it took almost three months for delivery.

Peloton was on fire in a good way with record sales and a strong community.

Last week, Peloton stock dropped 25%.

Peloton is on fire in a bad way.

They didn’t do anything obvious to offend their community.

Their big mistake was not planning for life after the pandemic.

Fitness junkies love their gyms.