Why LinkedIn Groups SUCK

I’m helping a client resurrect their LinkedIn group.

There are over 70,000 members and an average of 40–50 posts per day.

Sounds promising, doesn’t it?

Guess how many people Like, Comment, or Share posts?

ZERO.

I scrolled and scrolled and scrolled and couldn’t find any interactions.

This group is like one of those community bulletin boards where people pin their flyers on top of other flyers.

You see lots of flyers but they all blur together like a collage, so you don’t read any of the flyers.

My goal is to turn this group into an active community with real conversations.

The problem with most LinkedIn groups is they do not have active moderators or community managers.

Here’s how Hubspot defines a community manager.

A community manager acts as the liaison between an organization and its audience. They act as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build brand presence and trust, both online and in-person.

Most LinkedIn groups were created when there were very few rules.