Why My LinkedIn System Isn’t Scalable

I get messages every day promising 20–40 “qualified” sales calls every week.

A few years ago, I was very aggressive on LinkedIn (yes, I was one of those guys!).

I used to generate 20–40 sales calls every week by myself.

I was on “discovery” calls (before Zoom) at least 30 hours every week.

I was using aggressive “high ticket” sales techniques.

It was grueling.

Between marketing, selling and fulfilling my coaching, I was working 60+ hours a week.

The money was good, but it was not a sustainable lifestyle,

And I felt horrible about taking money from people who weren’t ready for my coaching.

I’ll admit it.

My “system” wasn’t good at prequalifying prospects, so I wasted a ton of time on calls with tire kickers and people looking for free advice.

And many of my clients weren’t a perfect fit because I was focused on closing deals not building relationships.

When I learned about the 80/20 rule from Perry Marshall and Richard Koch, it changed my approach to business.

80% of your revenue comes from 20% of your customers.

Read that again.

When you focus on that top 20%, you work with your favorite clients who gladly pay you more and bother you less.