Why we love to hate the bad guys

There’s nothing like the classic good versus evil story.

I used to love watching Batman and Robin defeat the Joker.

Superman battling Lex Luther.

Luke Skywalker and Star Wars are the ultimate heroes journey of good versus evil.

The eviler the villain, the more we hate them.

Bill Gates became a villain when Microsoft dominated the personal computer space in the 90s.

Who’s more evil than Mark Zuckerberg?

Elon Musk?

Do we dislike these villains because they’re at the top of their game and we’re jealous?

Or do we dislike them because they did evil things to get to the top?

Microsoft was at the top of their game in the 90s because they bet the house on Windows.

Their competitors were still focused on MS-DOS and never caught up.

Microsoft didn’t have to do anything to remain at the top, but they strong-armed PC manufacturers to include Windows and Internet Explorer on new computers.

They got caught with their hand in the cookie jar which handcuffed them for years.

Greed is never good.