Why You Aren’t Closing Deals on LinkedIn

Everyone is jumping on the LinkedIn bandwagon these days because they think it’s easy to sell to your LinkedIn connections.

I speak at events and teach LinkedIn to thousands of business professionals every year and LinkedIn is still a mystery to most people.

Most still think it’s an online resume site.

Others see LinkedIn as a sales tool.

They think connecting with strangers and sending them a few messages with some “useful” articles will generate sales.

Sorry to burst your bubble but it takes more sending a few messages and articles to someone who just met you to consistently close deals on LinkedIn.

People are so focused on closing a deal, they don’t take time to build relationships and earn trust.

Selling takes time. There may be many decision makers involved. There may be budget constraints (don’t they always tell us that?) Your competitors will do their best to beat you to the punch.

Why do people choose one vendor over another?

It comes down to trust. Who do you feel is going to provide the best product and service? Why do you trust one vendor over another?

Here’s an offline example of how to build trust