Why you don’t need ads to increase engagement

LinkedIn recently released their latest earnings report.

The good news is LinkedIn’s revenue increased 17% year-over-year.

The bad news is revenue increased at 40% a year ago.

Ad revenue is declining.

More good news, engagement has skyrocketed to record levels.

LinkedIn is adding more tools to Creator Mode to make your content more interactive.

If you use LinkedIn to promote content turn on Creator Mode.

Here’s how to turn on Creator Mode

Clickable Links!

I’ve been waiting for this for years!

You can now add clickable links to your images and videos.

To add a clickable link, create a new post on mobile with an image or video, tap the “Add a link” icon, add your URL and custom link text, and post away.

You can link to a URL, Person, or LinkedIn Page.

This only works on mobile at this time but it’s a step in the right direction.

Carousels!

You can now add multiple images to a post that will show up as a carousel.