Member-only story
Why you need to stop keeping score
Most of my business comes from word-of-mouth referrals.
My best clients come from referrals.
I don’t ask for referrals.
I give referrals.
I only give referrals to people I trust and know will do a great job.
Have you ever referred someone and they did a horrible job?
Your reputation goes down the tubes because you referred that person.
I know people who give referrals and expect you to return the favor every time.
1:1 referrals.
I give you three referrals and I expect you to give me three referrals in return.
Keeping score doesn’t work.
You may send me a referral today, but I may not have a referral to send you right now.
In a month or two I may have a referral for you, but I don’t send referrals just to even the score.
Referrals don’t work that way.
I give referrals with no expectation of you returning the favor.
A few weeks ago, I heard about Michael Whitehouse from three circles of business connections.