Would this make you sleep on the street for a week?

In 2007, an event happened that changed retail sales forever.

This event was so powerful that thousands of people slept outside stores around the US for up to a week.

Rain, wind, heat, and humidity couldn’t deter these people.

They persevered because this was an event of a lifetime.

This event was so big that even Apple co-founder Steve Wozniak stood in line for days.

What would make people put their life on hold for up to a week so they wouldn’t miss out on this event?

This event happened on June 29, 2007.

Do you remember that day in history?

The first iPhone was released.

Were you lucky enough to buy one of the first iPhones?

This was the ultimate “Look how cool I am” event.

The FOMO (fear of missing out) factor drove these people to sleep on the streets so they would be among the first to receive their new iPhones.

There was a limited number of iPhones available, so you had to stand in line for days to receive one.

If not, you may have to wait up to three months for the next batch to be shipped.