You call this a lead?

Marketers always claim they can get you leads.

Lots of leads.

What do you consider a lead?

When marketers start talking about leads, my mind goes right to Seth Godin’s book “All Marketers Are Liars”.

If you’ve worked in a corporate marketing department, you’re familiar with “marketing qualified leads” and “sales qualified leads”.

Of course, sales reps want “sales qualified leads” that are ready to sign the contract today.

Marketers do their best to generate qualified leads and it takes time to nurture the leads to the “sales qualified lead” stage.

This morning, I saw a Facebook ad for LinkedIn marketing training for coaches and B2B consultants.

The “before” scenario showed 400 invitations per month which they called leads.

Inviting someone to connect on LinkedIn is a lead?

Next, they said you get a 20% acceptance rate which is 80 new LinkedIn connections.

3% of your new LinkedIn connections would book a call and you would get 2.4 calls per month and zero revenue.

The “after” scenario shows by using automation you can reach 5200 leads per month.