You call this brilliant marketing?

I hang out with a lot of brilliant marketers.

Many of these marketers focus on email marketing.

They are considered the “best of the best” by their peers.

Of course, I subscribe to their email lists so I can experience their greatness.

Some of these gurus make you apply to get on their email list which is an excellent way to get us to take a survey AND to prequalify your prospects.

I learn a lot from most of these email marketers but…

…some of these marketers do nothing but brag about how much money they make.

What boggles my mind is other marketers whom I consider top-notch, rave about the emails from these marketers.

What am I missing?

About 20% of their emails teach useful marketing strategies.

80% are all about them, how much money they make, and promoting their next coaching program.

If they’re not talking about their riches, they’re promoting other people’s courses so they can earn affiliate income.

I don’t want to name names but let me know if you’ve come across any email newsletters that are nothing but hype and bragging.