Member-only story
You’re a coach… Now what?
Did you know the number of coaches on LinkedIn TRIPLED in the past 18 months?
In 2001, I received my CPCC certification from Coaches Training Institute (CTI)
Today, they’re called The Co-Active Training Institute and I highly recommend their training.
This is not your weekend coach certificate for $37.
The program is extensive.
I had to complete 6 core courses before I could apply for certification.
Certification took 9 months and we had to pass a written and oral exam.
I followed up with their year-long leadership program which was even more powerful than the coaching certification.
Two and a half years of training and I was ready to rock the coaching world.
Until…
I realized I had no idea how to market and sell my coaching.
CTI training was fantastic, but they didn’t teach us how to package or market our services.
My coaching offer was 3 coaching sessions a month for $400.
They told me this was what most CTI coaches offered.
I didn’t have a niche.
I was a Life Coach with a CPCC certification.