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You’re a coach… Now what?

Ted Prodromou
2 min readJan 17, 2022

Did you know the number of coaches on LinkedIn TRIPLED in the past 18 months?

In 2001, I received my CPCC certification from Coaches Training Institute (CTI)

Today, they’re called The Co-Active Training Institute and I highly recommend their training.

This is not your weekend coach certificate for $37.

The program is extensive.

I had to complete 6 core courses before I could apply for certification.

Certification took 9 months and we had to pass a written and oral exam.

I followed up with their year-long leadership program which was even more powerful than the coaching certification.

Two and a half years of training and I was ready to rock the coaching world.

Until…

I realized I had no idea how to market and sell my coaching.

CTI training was fantastic, but they didn’t teach us how to package or market our services.

My coaching offer was 3 coaching sessions a month for $400.

They told me this was what most CTI coaches offered.

I didn’t have a niche.

I was a Life Coach with a CPCC certification.

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Ted Prodromou
Ted Prodromou

Written by Ted Prodromou

Award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter. Get free LinkedIn tips at www.YourLinkedInCoach.com

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