23 hours agoJust what I needed, more Facebook accountsYesterday, Meta, aka Facebook announced you can now create four, count them, four profiles. Here’s the announcement in case you missed it. Now I can have one profile for my vacations, one family profile, one personal profile, and one profile to follow my favorite sports teams. The idea is each…Facebook2 min readFacebook2 min read
1 day agoWhy I Stopped Adding LinkedIn Connections to My Email ListIt seems like every day I receive an email from a stranger. Most of the time this stranger turns out to be a new LinkedIn connection. I know when new LinkedIn connections add me to their email list without my permission. How do I know? I have a specific email…Linkedin Marketing3 min readLinkedin Marketing3 min read
3 days agoIt’s better to have enough than to want for moreAccording to the World Happiness Report, Finland is the happiest country in the world for the sixth year in a row. In March, Finland’s tourism department offered a trip to Finland for 10 people so they could take a masterclass on happiness. Over 150,000 people applied to take the masterclass…Happiness2 min readHappiness2 min read
Sep 20Why ‘Joe and Amy’ Are Wrong for Your Business: A Real-World Case StudyYesterday I shared 10 strategies to grow your business that work for everyone. I created the list of 10 strategies from the webinars one of my clients created. Twice a month, they do a webinar to help financial advisors grow their practice. I noticed a theme to each webinar, so…Ideal Clients2 min readIdeal Clients2 min read
Sep 1910 strategies that work for everyoneI help one of my clients promote twice-monthly webinars. My client helps financial advisors grow their practice; his success rate is off the charts. My client provides one-on-one coaching, group coaching, and fill-in-the-blank marketing materials. They created a proven system that works well if the client follows the step-by-step system. …Marketing Strategies3 min readMarketing Strategies3 min read
Sep 18What To Do When Your Audience Stops Showing UpI’m watching Amy Porterfield’s Course, Confidential Bootcamp, where she’s teaching people how to create their first online course. You’re probably wondering why someone who’s been creating online courses for almost 20 years is watching a beginner’s level course. It never hurts to learn from someone who earns eight figures a…Course Creator3 min readCourse Creator3 min read
Sep 15Why My Mom Warned Me About Skiing and What it Taught Me About LifeIf you’re old like me, you may remember the television show Get Smart. The show was a parody of the James Bond films. Maxwell Smart was the bumbling secret agent who was fighting against KAOS the international organization of evil (the Russians during the cold war). He had an array…Life Lessons3 min readLife Lessons3 min read
Sep 14How much should you charge for your online course?For years, the going rate for an online course was $1997. You’d receive six one-hour pre-recorded lessons released weekly. Once a week there was a live Q&A call. Most “gurus” made you submit your questions in advance. There was no live interaction with the “guru”. When you charge $1997 for…Online Course Creator3 min readOnline Course Creator3 min read
Sep 13Why I Enjoy Timeshare Sales Pitches (And What You Can Learn)This is the tale of two timeshares. One that sells itself, and the other where they shove it down your throat. Yes, I’m talking about timeshares again because I enjoy listening to their pitch to see their latest sales tricks. My wife, Ellen, and I often sit in on a…Sales4 min readSales4 min read
Sep 11My 9/11 storyAs I was watching the 9/11 ceremony this morning, one name triggered significant memories for me. Dean Eberling In the late 90s, I was the IT Director for Putnam Lovell. One day our CEO, Don Putnam, came to me and said we had a high-profile team joining us. It’s common…Patriot Day2 min readPatriot Day2 min read